Brands across industries are making it a priority to expand diversity in their media plans. However, it can be a challenge finding diverse-owned and operated media platforms and activating them in a way that effectively delivers reach.
To help make reaching diverse audiences easier, GANTIC, a Quigley-Simpson company, is releasing the Cultural Accelerator Marketplace (CAMP). This first-of-its-kind programmatic solution uses first-party audience, contextual, and cognitive data through curated publishers to reach diverse audiences. Data sets are refreshed in real time with multiple levels of brand safety applications.
Some of the key features that help drive value, performance, and efficiency include:
Highly Targeted PMPs
400+ Direct-to-Publisher Relationships
MAVEN-Certified Status
Cookieless, Deviceless, Privacy-Protected Data
Alternative ID Support, Ramp ID, UID 2.0
Self-Service, Managed Service, White Label
Download the CAMP one sheet. For more information, email: Camp@QuigleySimpson.com
The post The Cultural Accelerator Marketplace (CAMP ) Helps Brands Deliver on Media Diversity Goals appeared first on Quigley-Simpson.